A 2023 study by research firm Parks Associates found that nearly 75% of U.S. households with internet service were concerned about the security of their personal data, while 54% reported experiencing a data privacy or security issue in the past 12 months, an increase of 50% over five years.
From the article, "Amazon, Best Buy, Google may soon sell home smart devices with ‘hacker-safe’ label" by Bob Woods
According to new research from market research and consulting company Parks Associates, the OTT space presents unique challenges for the dozens of providers in the U.S., ranging from Netflix to Showti...
Digital voice assistants continue to lead the race to the conversions of smart homes. The penetration of U.S. broadband households with smart speakers will reach 47% by 2022, according to a new stu...
Other recent studies suggest the number may be even higher. Parks Associates estimates that 28% of households already have a smart speaker and IDC says the Amazon Echo and Google Home devices will acc...
The leading feature when purchasing a smartwatch is long battery life, followed by whether it is simple to operate, according to Parks Associates. The most important features after this are water resi...
