For Amazon, the introduction of the exclusive service could help it gain more attention in the crowded market of streaming-media players, where it remains a second-tier player. Rival Roku is the leading brand, with 29 percent of sales during the first nine months of last year, followed by Google's Chromecast, taking up 20 percent, then Apple TV with 17 percent, according to Parks Associates. Amazon Fire TV, which went on sale in April of last year, held 10 percent of the market.
Amazon on Tuesday also said it added 600 new channels, apps and games to its Fire TV devices over the past three months. The platform now has over 1,600 titles, including the channels Fox News, Funny or Die and Popcornflix. That's still fewer than Roku's over 2,000 titles, but far more than Apple TV's few dozen channels.
From the article "Amazon and GameFly get their streaming game on" by Ben Fox Rubin.
Retailers looking to capture more of the consumer electronics market would be wise to embrace — rather than fight — the use of smartphones. According to Parks Associates, 25% of CE buyers said...
In another study, by Parks Associates, a quarter of consumers were found to be using mobile commerce apps to help with in-store purchase decisions. In that study, the top categories for mobile shop...
More and more consumers are viewing video via over-the-top services, according to just-released research from Parks Associates. About 50% of U.S. broadband homes use subscription or transactional o...
At the Consumer Electronics Show, research was released that shows about 66% of pay-TV subscribers “express interest in features they currently do not have,” per Parks Associates. “Our research...
