For Amazon, the introduction of the exclusive service could help it gain more attention in the crowded market of streaming-media players, where it remains a second-tier player. Rival Roku is the leading brand, with 29 percent of sales during the first nine months of last year, followed by Google's Chromecast, taking up 20 percent, then Apple TV with 17 percent, according to Parks Associates. Amazon Fire TV, which went on sale in April of last year, held 10 percent of the market.
Amazon on Tuesday also said it added 600 new channels, apps and games to its Fire TV devices over the past three months. The platform now has over 1,600 titles, including the channels Fox News, Funny or Die and Popcornflix. That's still fewer than Roku's over 2,000 titles, but far more than Apple TV's few dozen channels.
From the article "Amazon and GameFly get their streaming game on" by Ben Fox Rubin.
Research from Parks Associates comparing consumer awareness in 2011 to 2013 of the Digital Ad Alliance's AdChoices icon -- the little blue triangle seen primarily in targeted display advertising --...
Parks Associates, a research firm, has released the results from its Apple iPhone Siri Users study, which finds that Siri is primarily used to make phone calls and send text messages. The report fo...
Roku need not look far to see the danger. TiVo once had the best brand and best technology in the space, but was reduced to also-ran status by a glut of good-enough DVRs distributed by cable and sa...
As one of the segment's most-established players, ADT is taking on fresh competition from players like AT&T and Comcast. "Broadband was a growth engine [for cable and telecom companies] for a long...
