"The number of new services and continued growth for many existing services show the vitality of the OTT video services market in the US," said Brett Sappington, director of research at Parks Associates. "While Netflix holds a substantial lead, new and emerging OTT services are establishing their own place in the market."
Sappington noted that Netflix continues to lead the US market in subscriber volume, but Hulu has escalated its efforts to bulk up the subscription side of its services with the addition of new content and an advertising-free subscription tier. After only a few months following its launch, HBO Now is sixth, while Sling TV is also in the top 10 following its launch at the beginning of 2015.
From the article "Amazon, Hulu, Netflix maintain grip on US OTT market" by Michelle Clancy.
Netflix is also preparing to crackdown on illegal account sharing via new artificial intelligence software, which will be able to analyze which users are logged in and then flag shared accounts. Th...
Surveys by consulting firm Parks Associates found that many people who signed up for Prime Video's free 30-day trial were not converting to subscribers. About 34% of people surveyed by Parks Associ...
In a second-quarter 2016 survey of on-line households, research company Parks Associates found that 50 percent of smart-doorbell owners use the devices to see who's at the door when they're not home,...
According to first-quarter 2022 Parks Associates consumer research, 52% of U.S. internet households have at least one Disneystreaming service in their home. Within that, “ESPN+ is the most popular and...
