"The number of new services and continued growth for many existing services show the vitality of the OTT video services market in the US," said Brett Sappington, director of research at Parks Associates. "While Netflix holds a substantial lead, new and emerging OTT services are establishing their own place in the market."
Sappington noted that Netflix continues to lead the US market in subscriber volume, but Hulu has escalated its efforts to bulk up the subscription side of its services with the addition of new content and an advertising-free subscription tier. After only a few months following its launch, HBO Now is sixth, while Sling TV is also in the top 10 following its launch at the beginning of 2015.
From the article "Amazon, Hulu, Netflix maintain grip on US OTT market" by Michelle Clancy.
The smart home devices sold by Google's home automation subsidiary, Nest, represent just a small fraction of the burgeoning Internet of Things (IoT) market. However, Nest has become one of the most re...
“For merchants with a loyal customer base, mobile payment functionality is a helpful addition to a merchant-specific mobile wallet that allows customers to earn loyalty rewards, save gift cards, and r...
Recent advances in smart security and safety devices offer consumers new and expanded solutions to help them trade in worry for peace of mind. Companies invested in IoT technologies are leading that e...
Earlier this year, Parks Associates published a study highlighting that the number of paid OTT video subscriptions in Europe is still lagging behind the U.S. For instance, while 64 percent of U.S. bro...
