With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Parks Associates—you may be in the market for a new streaming device, such as an Amazon Fire TV Stick or Roku player.
From the article, "Amazon, Google, and Roku All Have New Streaming Devices" by James K. Willcox.
For content distributors, the decision-making process goes like this, said Brett Sappington, senior research director at Parks Associates. “Typically, device makers support multiple formats out of...
According to recent Parks Associates data, US households spend an average of $116 a month on home internet, which is a sizable chunk of change. Whether you use it for remote work, streaming your favor...
The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates. "Increasingly,...
Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...
