With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Parks Associates—you may be in the market for a new streaming device, such as an Amazon Fire TV Stick or Roku player.
From the article, "Amazon, Google, and Roku All Have New Streaming Devices" by James K. Willcox.
It takes a lot of time and money to acquire a customer, so once you have them, you better keep them. How can you do that if you only talk to them when they have a problem? Consumer engagement was a...
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A recent study by Parks Associates, a technology-based marketing and research company, finds that 44% of US broadband households own speakers, 37% own headphones bought separately from a phone or musi...
As for why dealers change their offerings, there are many possibilities. According to the Parks and SSI study, competitive forces are key. It could also be driven by the consumer, as more homeowners a...
