In The News

Amazon's Streaming Device Power Play

October 02, 2015

streaming devices

Amazon’s decision to limit sales of two major competitors’ products right before the holiday shopping season goes into full swing has not been met with a full-throated chorus of cheers. Some have criticized the move as being motivated more by spite than by sound reasoning.

Some noted that whatever work this does to boost Amazon’s ambitions in the streaming arena — it weakens their footing in their core eCommerce business.

“This has the potential to hurt Amazon as much as it does Apple and Google,” Barbara Kraus, an analyst at Parks Associates, told Bloomberg. “As a retailer, I want to give people a reason to come to me. When I take out best-selling brands, I take away those reasons.”

From the article "Amazon's Streaming Device Power Play" by PYMNTS.

Previously In The News

PeerLogix sees momentum from demand-side integration

TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...

HomePod Gets Multi-Room Audio Chops With iOS 11.4

The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...

Disney Plus isn't a 'Netflix killer,' but other streamers like Apple should be worried

The truth is that there has historically been a high rate of overlap between subscribers of streaming services like Netflix, Hulu, Amazon Prime, and HBO Now. Research by Parks Associates late last yea...

Here's how banks can reinvigorate deposit growth with incentives

Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...

‹
1
2
...
499
500
501
502
503
504
505
...
719
720
›