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Amazon's Streaming Device Power Play

October 02, 2015

streaming devices

Amazon’s decision to limit sales of two major competitors’ products right before the holiday shopping season goes into full swing has not been met with a full-throated chorus of cheers. Some have criticized the move as being motivated more by spite than by sound reasoning.

Some noted that whatever work this does to boost Amazon’s ambitions in the streaming arena — it weakens their footing in their core eCommerce business.

“This has the potential to hurt Amazon as much as it does Apple and Google,” Barbara Kraus, an analyst at Parks Associates, told Bloomberg. “As a retailer, I want to give people a reason to come to me. When I take out best-selling brands, I take away those reasons.”

From the article "Amazon's Streaming Device Power Play" by PYMNTS.

Previously In The News

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The churn rate for OTT video services is 19 percent of U.S. broadband households, according to Parks Associates, meaning that roughly one in five households has canceled a streaming service in the las...

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