The Fire TV Cube will be an interesting test for full-blown streaming boxes, which have fallen out of favor as most consumers opt for cheaper streaming dongles that can fit behind a television. Last year, Parks Associates found that Amazon’s $40 Fire TV Stick made up 81% of all Fire TV devices owned in U.S. broadband homes. The NPD Group found that Roku’s average selling price was less than $50, suggesting that most customers also opt for the company’s cheaper streaming sticks. Even if you need 4K HDR video support, you only have to pay $70 for Amazon’s Fire TV Pendant, Roku’s Streaming Stick+, or Google’s Chromecast Ultra.
From the article "Amazon’s new smart speaker is a TV streaming box, and vice versa" by Jared Newman.
Although 76 percent of caregivers in US broadband households own a smartphone, just 40 percent of this group use an app to help them with caregiving tasks, according to a report from Parks Associates....
Parks Associates consumer research reports 11% of U.S. broadband households with children have a smart watch, and 16% plan to buy one by mid-year 2016. Ten percent of Spanish broadband households own...
The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...
More and more people are watching TV and movies with over-the-top devices. Streaming device ownership spiked from six percent of U.S. broadband households in 2010 to almost 40 percent last year, accor...
