The Fire TV Cube will be an interesting test for full-blown streaming boxes, which have fallen out of favor as most consumers opt for cheaper streaming dongles that can fit behind a television. Last year, Parks Associates found that Amazon’s $40 Fire TV Stick made up 81% of all Fire TV devices owned in U.S. broadband homes. The NPD Group found that Roku’s average selling price was less than $50, suggesting that most customers also opt for the company’s cheaper streaming sticks. Even if you need 4K HDR video support, you only have to pay $70 for Amazon’s Fire TV Pendant, Roku’s Streaming Stick+, or Google’s Chromecast Ultra.
From the article "Amazon’s new smart speaker is a TV streaming box, and vice versa" by Jared Newman.
US broadband households watch an average of 3.8 hours of internet video on TV screens each week, accounting for 20 percent of all video viewed on this device, according to research by Parks Associates...
Antenna use is on the rise. According to Parks Associates, 15 percent of U.S. homes with broadband service used an antenna instead of traditional pay TV service in Q3 2016, up from around 10 percent a...
The idea behind this is that if your TV sounds better, people will stream more, which is the metric Roku cares most about, Klarke says. Roku likes to say that it's the US's number one streaming conten...
Other barriers for increasing adoption are concerns about security and privacy. With more reports in mainstream media about smart home devices being hacked, the public awareness of this issue has incr...
