In The News

Amazon’s Fire TV Outsells Apple TV Knocking it into 4th Place Amongst Streaming Devices

August 26, 2015

streaming devices

A study performed by Parks Associates, a market research firm, showed Apple TV dropping from #3 to #4 in streaming device sales. This is due to the growing popularity of Amazon Fire TV and Fire TV Stick which took the #3 spot.

Apple TVAhead of Amazon and Apple are Roku and Google Chromecast taking the #1 and #2 spots respectively. These four giants make up an incredible 86 % of the streaming market.

Now, while these figures might seem black and white in terms of sales, they don’t exactly provide a clear picture in terms of popularity.

The study also tracked usage within the household where Apple TV is still #3. So while Fire TV is more popular as a new purchase, it still hasn’t become a more popular device to actually stream content with. Yet. If sales are an indicator of things to come, then Apple needs to step up its game before it loses the race.

From the article "Amazon’s Fire TV Outsells Apple TV Knocking it into 4th Place Amongst Streaming Devices" by Nick Gambino.

Previously In The News

Close Up On A CEO: Taylor Howatson | LLAKL Week 12

Taylor flew to San Francisco to attend the Connections Conference, known as the premier connected home conference and hosted by Parks Associates, the headline research company for emerging technologie...

Extra Miles For Fitness Trackers

Marketing for RecycleHealth got an unexpected boost from an applicant to the digital health communication certificate program, who volunteered her design skills and did a photo shoot of donated device...

Nearly Half Of Homebuyers Want Smart Homes

This survey was conducted by Parks Associates on behalf of the Coldwell Banker brand within the United State, June 6 to 9, 2016 through a third party via an online omnibus product. The survey was cond...

Americans Say Smart Home Technology Is a Must

Out with the old and in with the high-tech. A new survey from Coldwell Banker Real Estate LLC and Parks Associates found that Americans are thinking differently about “move-in ready” homes; they now w...

‹
1
2
...
113
114
115
116
117
118
119
...
719
720
›