Another industry insider, Parks Associates’ Brett Sappington, said during the Pay TV Show last month in Denver that Amazon is the only company to get à la carte TV right and that the company could simply begin offering full pay-TV subscriptions as part of its Prime memberships.
Sappington added that Amazon could afford to give away local broadcast and cable channels for free if it can figure out how to effectively tie its retail offering to that proposition. "Fundamentally, Amazon sees itself as a retailer," Sappington said.
From the article "Amazon’s Fire TV Cube Makes Its Debut" by Doug McPherson.
The promotions have continued since then. Currently, customers who prepay for four months get a free Apple TV 4K in return. One month of prepay earns customers a Roku streaming stick. And new customer...
In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associat...
In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associat...
Its Sling TV service also ranks among the top 10 most popular cord-cutting video services, according to market researcher Parks Associates. It puts the company ahead of direct rivals such as AT&T’s Di...
