Another industry insider, Parks Associates’ Brett Sappington, said during the Pay TV Show last month in Denver that Amazon is the only company to get à la carte TV right and that the company could simply begin offering full pay-TV subscriptions as part of its Prime memberships.
Sappington added that Amazon could afford to give away local broadcast and cable channels for free if it can figure out how to effectively tie its retail offering to that proposition. "Fundamentally, Amazon sees itself as a retailer," Sappington said.
From the article "Amazon’s Fire TV Cube Makes Its Debut" by Doug McPherson.
Meanwhile, Amazon’s Fire TV stick, which competes with Apple TV and Roku as one of the top connected TV devices, also continues to gain market share, which has likely helped drive more people to watch...
According to research firm Parks Associates, smartphone owners spend more time per day listening to music on their device compared to other major entertainment activities, and 68% of smartphone owners...
Synamedia’s new AI isn’t just for small-time fee avoiders. Additional research from Parks Associates found that by 2021, credentials sharing will account for $9.9 billion of losses in pay-TV revenu...
According to a report published by Parks Associates, there is a dark horse in the streaming market: Amazon Prime Music. The company's senior analyst says, "Nearly one-half of streaming music subscribe...
