Another industry insider, Parks Associates’ Brett Sappington, said during the Pay TV Show last month in Denver that Amazon is the only company to get à la carte TV right and that the company could simply begin offering full pay-TV subscriptions as part of its Prime memberships.
Sappington added that Amazon could afford to give away local broadcast and cable channels for free if it can figure out how to effectively tie its retail offering to that proposition. "Fundamentally, Amazon sees itself as a retailer," Sappington said.
From the article "Amazon’s Fire TV Cube Makes Its Debut" by Doug McPherson.
Sling TV is on its way up and Sony PS Vue is still outside of the top 10 OTT services. Parks Associates released its 2016 top 10 service providers list showing a stable top 5 with indications that all...
Sprint cites Parks Associates, a market research firm, for stats on smartphone users, stating that 68 percent of smartphone owners listen to streaming music daily, while 71 percent watch short video c...
According to Parks, only 6 per cent of US broadband households rely on desktops exclusively, with an additional 6 per cent of households using only a combination of desktops and tablets. “Desktop a...
Wireless data usage is growing steadily from 2015 to 2016 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless d...
