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July 25, 2019
We have known for some time now that Roku and Amazon have dominated the United States streaming market. Now according to Parks Associates Roku and Amazon now control almost 70% of the market. This leaves the Apple TV, Android TV, and Chromecast to fight over the last 30%.
“The adoption of Roku and Fire TV streaming media players continues to grow at the expense of Chromecast and Apple TV,” said Parks Associates Senior Analyst Craig Leslie.
From the article "Amazon & Roku Control Almost 70% of The US Streaming Player Market" by Luke Bouma.
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
"Parks Associates consumer survey data finds that between 2014 and 2018, the average amount paid by U.S. broadband households on their most recently purchased smartphone doubled from a mean of $258 to...
Another reason e-sports has strong growth potential is that, unlike many other sports, whose fans may only be spectators, e-sports attracts video gamers, many of whom could become e-sports competitors...
However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas. "T...
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