New numbers from Parks Associates Research Group show that not only is streaming on the rise, but one streaming service isn’t enough for many homes.
Among US homes that have broadband, over 30% subscribe to multiple streaming services, while well over half (63%) have at least one subscription.
The most popular combination pairing is Netflix with Amazon Video, with 12% of homes having that combination. No real surprise there, as Netflix is by far the leading streaming service, and many people subscribe to Amazon Prime for the other benefits as well.
More research from Parks showed that the average amount that a home spends on streaming subscriptions is $7.95 a month, not coincidentally the price of the lowest tier of Netflix or Hulu.
From the article "Almost One Third Of US Homes Have Multiple Streaming Subscriptions" by Artie Beaty.
In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...
In the next five years, Business Insider estimates that brands are going to spend around $5 trillion on the Internet of Things. For a third year in a row, the subject has dominated CES, the global con...
OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband hou...
Investors are still apparently eager for more as the company continues to pivot toward a services-based model from its current focus making boxes for streaming television—a focus that, so far, has bee...
