Providing market intelligence for more than 35 years

In The News

Alliance Raises Curtain on Wi-Fi 7

“Novel generative AI applications that require high throughput will benefit from Wi-Fi 7’s fast speeds,” added Kristen Hanich, an analyst at Parks Associates, a market research and consulting company specializing in consumer technology products, in Dallas.

“We’re also seeing an increasing number of businesses adopt internet of things [IoT] devices and use cases, including machine vision through video cameras,” she told TechNewsWorld. “These businesses need CPE capable of handling all of these simultaneous connections.”

“The AR/VR market has been slow to take off, but there is an opportunity with faster speeds allowing for greater performance in households with multiple headsets,” she continued. “With the Apple Vision Pro headset launching in early February, we also expect to see more attention to this market.”

From the article, "Alliance Raises Curtain on Wi-Fi 7" by John P. Mello Jr.

Previously In The News

What do people who don’t have smart home products want from them? Savings

Smart home devices are basically everywhere now, but some people are still holding out on inviting internet-connected appliances into their home. So what would finally get them to adopt the Internet o...

Parks: Cord-cutting Up

Cord-cutter consumer research from Parks Associates shows the percentage of US broadband households that use only antennas to receive TV has steadily increased since 2013 to reach 15 per cent. The fir...

19% US Households Cancel OTT

According to market research firm Parks Associates’ OTT Video Market Tracker service, the churn rate for OTT video services is 19 per cent of US broadband households, indicating roughly one in five ho...

Research: 97% smart speaker homes own one device brand

Research from Parks Associates finds smart speakers inspire strong brand loyalty among owners – 97 per cent of smart speaker households own only one brand in this device category. The research reve...