In the home, Parks Associates estimates that nearly 50 percent of U.S. broadband households use a personal assistant through an application or dedicated device. And currently 10 percent of U.S. broadband households own a smart speaker with a personal assistant, such as an Amazon Echo or Google Home.
Parks Associates recently released a new whitepaper, Enabling Voice in the Smart Home, with research showing 49 percent of U.S. broadband households use a personal assistant through an app or dedicated device, which is a key use case for a voice-based user experience. The whitepaper, sponsored by the ULE Alliance, examines the influence of the voice-first interface on the adoption of connected products and presents market strategies for long-term success in the voice technology market.
From the article "Alexa for Business?" by Paul Ragusa.
A 2022 study from market research firm Parks Associates found a quarter of American households subscribe to nine or more streaming services, while 50 percent are signed up to at least four. From t...
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Branded smart TV efforts came as both Roku and Vizio executives suggested this year that the era of the streaming dongle is dead and earlier data from Parks Associates’ found sales of connected TV med...
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