Providing market intelligence for more than 35 years

In The News

Alexa, how’s the smart home revolution doing? As it turns out, just fine

More than a third of broadband-equipped households now own at least one remotely monitored internet-connected device, with smart speakers outpacing the next most popular categories — thermostats and networked cameras — by a margin of more than three to one, analysts at Parks Associates report.

Parks Associates, a research firm that is focused on consumer trends in connected devices and services, bases its findings on quarterly surveys of 10,000 consumers. The company announced its latest research Tuesday, May 21, in Burlingame, California at its annual Connections conference on connected home technology. 

From the article "Alexa, how’s the smart home revolution doing? As it turns out, just fine" by Denny Arar.

Previously In The News

Roku Plunges: 3 Reasons to Buy, 4 Reasons to Sell

Last August, Parks Associates reported that Roku controlled 37% of the streaming device market in the U.S., while Amazon, Google, and Apple held shares of 24%, 18%, and 15%, respectively. All three of...

Pay-TV Providers Are Signing Up a Lot of Netflix Subscribers

As of last month, around one out of every five pay-TV households subscribe to an online video service through their pay-TV providers, according to a survey from Parks Associates. That's good news for...

Netflix's Hidden Price Hike

Do consumers make the jump? Studies suggest that they do. The most recent Parks Associates study of Netflix's tiers, released in summer of 2018, showed a significant increase in the number of premium...

Netflix Is Killing It—Big Time—After Pouring Cash Into Original Shows

“There seemed to be an attitude around the industry that after House of Cards and Orange is the New Black, there was no way Netflix could catch lightning in a bottle again,” says Glenn Hower, a senior...