And, oh yeah, there are already quite a number of STBs that allow for streaming content that includes programming from so-called broadcast and cable networks as well as the major streaming services such as Netflix, Hulu, et al (Chromecast, Roku, Apple TV, Amazon Prime, etc. etc. etc.) plus some originally built for gaming (Playstation, Xbox, Wii, etc.). Some 31% of TVHH have streaming players with a Parks Associates study indicating another 14% will add them this year!
From the article "Alert! Will the Cable Eco-System Begin To Crash Tomorrow?" by PAUL S. MAXWELL.
Roku faces massive, deep-pocketed competitors — but so far the 700-employee company has more than held its own in the streaming-media device market. In the first quarter of 2017, Roku had 37% share of...
The irony is that YouTube TV may well get the growth it’s seeking sooner than anybody expects. Late last year a Parks Associates survey determined that the nascent YouTube Red was consumers’ seventh-f...
Google’s Chromecast streaming-TV device didn’t lose ground, but given that it’s only utilized as a streaming TV device by 17% of streaming video viewers — despite launching in 2013 with considerably l...
According to U.S. market research published by Parks Associates last summer, Amazon media player products narrowly out-shipped Apple TV (for a 22 vs 20 percent share of the market) in 2015, but that a...
