And, oh yeah, there are already quite a number of STBs that allow for streaming content that includes programming from so-called broadcast and cable networks as well as the major streaming services such as Netflix, Hulu, et al (Chromecast, Roku, Apple TV, Amazon Prime, etc. etc. etc.) plus some originally built for gaming (Playstation, Xbox, Wii, etc.). Some 31% of TVHH have streaming players with a Parks Associates study indicating another 14% will add them this year!
From the article "Alert! Will the Cable Eco-System Begin To Crash Tomorrow?" by PAUL S. MAXWELL.
Parks Associates suggests Netflix opted to roll out its new pricing policy in these nations rather than highly profitable countries so that they “don’t potentially suffer a large amount of subscriber...
According to Parks Associates, it only gets worse from here. In its 2022 “OTT Streaming Trends to Watch” white paper, their data shows that the average churn rate was 40% in 2020. Right now, the avera...
Most consumers haven't caught IoT fever yet. "New research from Parks Associates indicates that just 36% of US broadband households have one smart home device, a percentage that decreases if all house...
The smart lighting category is growing steadily and has potential for acceleration with solutions that deliver on the core value propositions of convenience, comfort, energy management, and automation...
