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October 12, 2023
According to Parks Associates data, 62% of security system owners reported that their systems triggered “too many” false alarms in the last 12 months. To retain customers, security companies must prioritize reducing false alarms.
In fact, false alarms are a top reason households give when canceling monitoring services according to Parks Associates.
From the article, "AI-Powered Presence Detection" by Joe Valencia
Because canceling something online can be so easy, you tend to see higher cancellation rates across the streaming TV industry, said Glenn Hower, a senior analyst at the market research firm Parks Asso...
According to Parks Associaties in their new report IoT Connectivity in Europe: Value of Connected Products, companies in this space across the globe are exploring strategies to overcome market inhibit...
Beyond its immediate effect on subscribers, the price increase foreshadows a future in which the streaming video market is dominated by a handful of players that have captured the majority of a family...
Research from Parks Associates shows that 67% of US broadband households find receiving alerts when someone enters the home appealing; 54% of broadband households find at least one tested energy manag...
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