According to Parks Associates data, 62% of security system owners reported that their systems triggered “too many” false alarms in the last 12 months. To retain customers, security companies must prioritize reducing false alarms.
In fact, false alarms are a top reason households give when canceling monitoring services according to Parks Associates.
From the article, "AI-Powered Presence Detection" by Joe Valencia
“Despite the recent industry excitement around VR, overall consumer awareness of this technology is low< " according to Brett Sappington of Parks Associates. “Virtual reality has the potential to h...
23% of Millennial heads of household are OTT-only households, higher than the national average of 15% among all US broadband households, according to Parks Associates. The firm’s analysts also note...
Parks Associates new report Tracking Eyeballs: Video Analytics and Measurement warns that consumers might increasingly use ad-blocking solutions while streaming video if the digital advertising method...
One of the challenges in selling faster broadband services is consumers don’t necessarily know what “faster” really means. Historically, most consumers have little idea what broadband speed they have...
