According to Parks Associates data, 62% of security system owners reported that their systems triggered “too many” false alarms in the last 12 months. To retain customers, security companies must prioritize reducing false alarms.
In fact, false alarms are a top reason households give when canceling monitoring services according to Parks Associates.
From the article, "AI-Powered Presence Detection" by Joe Valencia
Glenn Hower, an analyst at the Parks Associates market research firm, says the growth of social media is also driving news groups to generate "clickbait" stories and increase opinion-based programming...
Parks Associates announced new research earlier this month showing that 16% of Spanish Pay TV households subscribed to Pay TV for the first time last year, although Spanish consumers are still more li...
All that promotion around catch-up services is seemingly paying off for service providers. Usage of TV Everywhere, or authenticated video viewing, reached 40 percent of U.S. pay TV consumers in 2015,...
“Managing consumer expectations is extremely important in a highly competitive marketplace,” Brett Sappington, director of research at Parks Associates says. “If consumers are caught by surprise with...
