Security experts have always known that potential end users are not always ready for what is available to make their homes more secure. That dynamic often emerges from discomfort with what is new and unknown. Brad Russell, a research analyst at Parks Associates, based in Addison, Texas, describes that discomfort as “friction”—and he suggests that it has been around longer than we realize. Parks Associates is a market research company specializing in emerging consumer technology.
“New technology always comes with friction,” said Russell. From his perspective, however, the security industry has seen “a reduction in friction between technology and usage.”
The gap closes, he said, “If I can just call [my device] rather than use three or four buttons … now you’ve got the ‘wow and delight’ factor. It sounds cliché but it’s true—fun, easy, convenient.”
From the article "AI and smart homes: We may not notice the future" by Kenneth Z. Chutchian.
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In their Tuesday webinar on advancements in smart home technology, Sean Wargo, senior director of marketing intelligence at AVIXA and Brad Russell, research director, connected home, at Parks Associat...
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