Providing market intelligence for more than 35 years

In The News

AI and machine learning could goose home security and monitoring sector—report

Do-it-yourself security systems will cause some shifts in the residential security market as more than two million broadband homes will have a self-monitored system by year's end.

According to research by Parks Associates, 23% of the self-monitored systems are fee-based with an average cost this year of $9 per month while 22% also include home control. By 2024, the average monthly fees will slide down to $8.50 while 34% will have home control add-on services.
Home security systems seemed cutting edge when they were first introduced, but now the market is flooded with options that are available from the likes of ADT, AT&T, Ring, Comcast, and even chain hardware stores.

From the article "AI and machine learning could goose home security and monitoring sector—report " by Mike Robuck.

Previously In The News

Antenna Users: Rescan to Keep Getting Free TV

If you're just getting started with free, over-the-air TV, you're in good company. Even many consumers who have switched to streaming video services, such as DirecTV Now or Sling TV, use an antenna fo...

Is Now the Time to Get a TV Antenna?

Cord cutters are buying antennas to save money by cutting their monthly pay-TV services—and they’re doing it in large numbers. New consumer research from Parks Associates shows that the percentage of...

Comcast Rolls Out Its Own Connected-Home Products

Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...

Pandemic accelerates adoption of smart home solutions

This was one of key takeaways from the virtual CONNECTIONS Summit hosted this week by market research firm Parks Associates, which took place in conjunction with CES 2021. The event featured a multitu...