Starting simple with AI technologies, there are recommendation engines: "Early low-hanging fruit for brands to harness the power of AI is in content discovery,” Glenn Hower, senior analyst at Parks Associates, told attendees at the "A.I. Meets Media: Innovation Summit" presented by Ooyala.
Netflix, Amazon, and YouTube have all been tweaking their recommendation engines for years. Ingesting user data and predicting what each consumer is most likely to want to watch sounds relatively simple -- but getting it right is a different story.
From the article "AI: The Future Of Digital Marketing (And Everything Else)" by Philip Rosenstein.
Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....
However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas. "T...
The wireless chime included with View also separates the doorbell from the pack. "A chime is usually an add-on extra, something you'd have to pay extra for," said Brad Russell, an analyst at Dallas...
Amazon's servers were down for a large part of the morning on the day the outage occurred, taking Alexa-powered devices out of commission. Incidents like this may occur more often as the popularity of...
