Starting simple with AI technologies, there are recommendation engines: "Early low-hanging fruit for brands to harness the power of AI is in content discovery,” Glenn Hower, senior analyst at Parks Associates, told attendees at the "A.I. Meets Media: Innovation Summit" presented by Ooyala.
Netflix, Amazon, and YouTube have all been tweaking their recommendation engines for years. Ingesting user data and predicting what each consumer is most likely to want to watch sounds relatively simple -- but getting it right is a different story.
From the article "AI: The Future Of Digital Marketing (And Everything Else)" by Philip Rosenstein.
In the United States, Roku, Google (NASDAQ:GOOG) (NASDAQ:GOOGL), Amazon (NASDAQ:AMZN), and Apple (NASDAQ:AAPL) accounted for 86% of the streaming device market last year, according to research firm Pa...
The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...
Parks Associates research reveals manufacturer websites are No. 1 source for researching smart home equipment. Integrator websites are No. 2. Those are the results from new smart home research by P...
Data and privacy fears rank second among consumer smart home concerns. More than half of U.S. adults (58%) fear lack of privacy from device manufacturers who have access to data, real-time conversatio...
