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November 08, 2017
But below the big three, some new companies are quickly climbing the ranks, according to research by market tracker Parks Associates.
The fourth-largest Internet video service ranked by number of subscribers is Major League Baseball’s MLB.TV, followed by premium cable channel spinoffs HBO Now and Starz. CBS’s (CBS, +0.58%) Showtime’s Internet service ranked eighth and CBS All Access, the home of the latest Star Trek TV series, was ninth.
Rapid growth has been fueled by interest both from cord cutters, who have dropped traditional cable TV subscriptions, as well as more omnivorous households that subscribe to both cable and Internet-only “over-the-top” services, as the industry calls them. One-third of all households with a broadband Internet service subscribe to at least two “over-the-top,” or OTT, services, Parks said.
From the article "After Netflix, Hulu, and Amazon, There Are Some Surprises in Top-Ranked Internet Video Services" by Aaron Pressman.
Over a half of US broadband households have a combination of pay-TV and at least one OTT service, Parks Associates found. Also, the research found that approximately 33% of cord-cutters would have sta...
Broadly, Roku has been able to capitalize on the secular viewership shift from linear TV to OTT platforms. In August 2017, Parks Associates found that Roku had a 37% share of the streaming media playe...
TV audiences have fractured, with over half of US households streaming OTT content daily, according to recent Parks Associates research. Advertisers have followed suit, and 2016 marked the first year...
The addition of multiroom functionality for the HomePod advances Apple's strategy for the product, said Dina Abdelrazik, research analyst at Parks Associates. "Its market entry approach was to intr...
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