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November 08, 2017
But below the big three, some new companies are quickly climbing the ranks, according to research by market tracker Parks Associates.
The fourth-largest Internet video service ranked by number of subscribers is Major League Baseball’s MLB.TV, followed by premium cable channel spinoffs HBO Now and Starz. CBS’s (CBS, +0.58%) Showtime’s Internet service ranked eighth and CBS All Access, the home of the latest Star Trek TV series, was ninth.
Rapid growth has been fueled by interest both from cord cutters, who have dropped traditional cable TV subscriptions, as well as more omnivorous households that subscribe to both cable and Internet-only “over-the-top” services, as the industry calls them. One-third of all households with a broadband Internet service subscribe to at least two “over-the-top,” or OTT, services, Parks said.
From the article "After Netflix, Hulu, and Amazon, There Are Some Surprises in Top-Ranked Internet Video Services" by Aaron Pressman.
Fortunately for pay-television providers, Kelling is not alone in what the industry calls “over-the-top” video consumption. According to the market research firm Parks Associates, 81 percent of U.S. h...
In the short term, consumers are more than happy to keep paying for multiple services. According to a report published by Parks Associates in June 2021, 46 percent of US homes with broadband-level Int...
The ongoing disruption was made manifest in the number of consumers tuning into alternate channels: 63% of broadband-enabled households have at least one OTT subscription, according to research from P...
OTT video service subscriptions are increasing a year after the start of the global pandemic. Parks Associates’ latest research of 10,000 US broadband households finds 82 percent of U.S. broadband hou...
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