In fact, new research that came out this week from Parks Associates estimates that nearly 24 percent of U.S. broadband households will have an IP camera by 2020, while more than 50 percent will have a smart home controller and 26 percent will have a home security system.
What this study and others like it are finding is interest in products like the video doorbell is driving consumer interest in security, which can only benefit security dealers moving forward.
From the article "ADT Gets Into The Ring" by Paul Ragusa.
Parks Associates estimates that 30% (36 million households) of U.S. broadband households live in MDUs, 66% (79.5 million households) live in single-family homes and 4% (4.8 million households) report...
In the period of just one year, big-box retailers including Best Buy, Lowe’s, Apple, Target and Sears, dramatically increased shelf space and visibility for smart-home devices. Even Whole Foods, acqui...
The rising occurrence of high-profile security hacks and privacy breaches, as well as being personally victimized, are contributing to ever-increasing consumer anxiety about smart home devices and pla...
Research firm Parks Associates recently found that 79% of U.S. broadband households are concerned about data security or privacy issues, for instance. Meanwhile, the soaring use of the Zoom platform h...
