Among the driving forces behind increasing DIY consumer adoption is cost. Owning a security system can seem a luxury for consumers due to the associated monthly fees that may come with purchasing a system. In fact, for professionally monitored security, cost is the most commonly cited reason for canceling services, explains Dina Abdelrazik, a research analyst at Parks Associates.
“DIY security systems offer an opportunity for consumers to acquire a system at a lower cost. Most new self-installed security systems reduce the installed cost of security systems,” she said. “Parks Associates data find that consumers installing security systems themselves report that the leading motivator in installing the system was because it saved them money.”
From the article "ADT’s DIY Play for LifeShield: Why Analysts Are Bullish on the Deal" by Rodney Bosch.
Mobile payment apps have gotten off to a slow start and there have been conflicting analyses of their market potential. For instance, customer use of digital wallets stalled in the past year because t...
“Sleep-tracking features of smartwatches and fitness trackers are raising consumer awareness about lack of sleep. 42pc of consumers in US broadband households are concerned their health will worsen du...
A study by Parks Associates finds that 11 percent of today’s caregivers are using mHealth tools that feature medication lists and reminders. However, that same study found that 27 percent of caregiver...
But what makes Spain unique in Western Europe is that about half of households have broadband but not pay TV, one of the highest internet-only household rates in Europe, according to research firm Par...
