Providing market intelligence for more than 35 years

In The News

Adoption Of Broadband Connectivity Fuels Growth Of IoT

"Consumers are embracing connected devices, and companies are looking to expand their presence in the IoT," said Stuart Sikes, president, Parks Associates. "Parks Associates' research examines the evolution of IoT and how the concept of the connected home has expanded to influence every aspect of the household and the lifestyle of the connected consumer. Data analytics and personalization in particular are opening new business opportunities in connected entertainment and smart home solutions."

From the article "Adoption Of Broadband Connectivity Fuels Growth Of IoT" by www.mactech.com

Previously In The News

The probability of success for ESPN+

Parks Associates analyst Brett Sappington agreed that it will be compelling for some customers, particularly due to content that won’t be available elsewhere like MLS games and some of the college spo...

Synamedia sees pay TV driving growth for 3-4 years before IPO

Media research firm Magrid has found that 26% of millennials share passwords for video streaming services, while Parks Associates predicts that in 2021, $9.9 billion of pay-TV revenues and $1.2 billio...

DirecTV Now to hike prices as content fees rise across industry

Brett Sappington, director of research at Parks Associates, said price increases are a leading reason why viewers cancel subscriptions. “Customers don’t like surprises that hurt their pocketbook,”...

How to tell who’s winning — and who’s losing — the streaming wars

Most companies don’t disclose quarterly churn rates, though third-party organizations such as The NPD Group and Parks Associates track cancellations through research and surveys. Data from analytics f...