Historically, insurance companies' main relationship with consumers has been reminding them to pay their bills or coming to the rescue when something bad happens. Smart homes present those companies with the opportunity to forge deeper ties with their customers, says Jennifer Kent, director of research quality & product development at Parks Associates.
From the article "Ad Age @ CES: 5 Things We Learned About the Connected Home" by Megan Graham.
Advising customers about options such as these could be an important task for security dealers, considering that a recent Parks Associate survey conducted for Qolsys found that 64 percent of professio...
According to the research firm Parks Associates, nearly 40 percent of security dealers that offer interactive services today report that half or more of their sales now include at least one smart home...
Awareness and adoption of smart home products by everyday consumers has finally reached mass-market acceptance. According to Parks Associates, 48 percent of U.S. households with broadband intend to bu...
From May 21-23, more than 600 executives from around the world gathered in San Francisco for the 23rd annual CONNECTIONS: The Premier Connected Home Conference, hosted by leading IoT research firm Par...
