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February 14, 2016
Wearable cameras such as the GoPro may be advertised as the must-have audio-visual accessory for extreme sport thrill-seekers, but according to new research, their most common uses are much more mundane.
New top-line data from Parks Associates shows that almost 40% of consumers who own wearable cameras or camcorders use them for capturing the events of daily life.
From the article "Action Cams Are For Birthday Parties Not Bungee Jumping" by www.thestar.com
New Parks Associates research shows the importance of brand preference in consumer electronics purchase decisions, revealing that 71 per cent of buyers last year considered only one brand when making...
However, this is a noticeable change from our summer 2016 survey that showed Roku with over 70% of the market share, the Fire TV at just over 33%, and the Apple TV at just 18%. (Note: We did allow our...
The latest Parks Associates study is out, and it has more bad news for traditional pay TV companies. Once again, satellite and cable companies are seeing losses. And it’s not just streaming services t...
But Money Morning Director of Tech & Venture Capital Michael A. Robinson says that when you add in the applications of the healthcare and medical fields, you can add another $2 trillion to the market'...
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