Providing market intelligence for more than 35 years

In The News

Acquisitions Drive Growth, Brand Equity For Smart Home Companies, says Parks Associates

New Parks Associates research in the firm’s Smart Home Tracker found that smart home mainstays are strengthening their offerings by acquiring smaller companies with deep expertise.

Parks Associates’ Smart Home Tracker provides insights into the competitive landscape of the smart home market through analysis of key industries in the smart home space as well as market shifts and player announcements on an ongoing basis.

“By acquiring First Alert, Resideo added a very well-known name with sizable market share to their brand portfolio,” said Jennifer Kent, VP of Research, Parks Associates. “Brand recognition and trust are important in safety devices, so this enhances their smart home offering. They also added the retail relationships and deep expertise in a specific category.”

Parks Associates research indicates that the waning pandemic did not fully reverse the massive growth of telework the world experienced during 2020 and 2021.

Parks Associates research indicates that 16% of US internet households intend to buy an electric vehicle in the next 12 months, and that group includes many who don’t live in a single-family home where a charger can easily be installed in a garage.

“The expansion of public charging in apartment complexes and commercial parking garages presents an opportunity for restauranteurs, shop keepers, and property managers to add a recurring revenue source, while also better serving their customers, clients, and residents who will increasingly own EVs and have a need for charging while they work, eat, and shop,” Kent said.

From the article, "Acquisitions Drive Growth, Brand Equity For Smart Home Companies, says Parks Associates"  by TWICE STAFF.

Previously In The News

The Future of Entertainment Services Authentication

A leading area of innovation is in adaptive authentication. This technology determines the level of authentication needed for a given interaction with a service. So, each interaction comes with a spec...

Roku cuts price on top streaming player to counter Apple TV

Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....

Smart Homes: The Power, the Pleasure and the Pain

Amazon's servers were down for a large part of the morning on the day the outage occurred, taking Alexa-powered devices out of commission. Incidents like this may occur more often as the popularity of...

A Home Robot Could Be Amazon's Next Gamble

Robot vacuum cleaners represent a thin market sliver, according to Parks Associates. They can be found in just 5-6 percent of broadband households. "It's not a breakout product, but it's far and ah...