Providing market intelligence for more than 35 years

In The News

Acquisitions Drive Growth, Brand Equity For Smart Home Companies, says Parks Associates

New Parks Associates research in the firm’s Smart Home Tracker found that smart home mainstays are strengthening their offerings by acquiring smaller companies with deep expertise.

Parks Associates’ Smart Home Tracker provides insights into the competitive landscape of the smart home market through analysis of key industries in the smart home space as well as market shifts and player announcements on an ongoing basis.

“By acquiring First Alert, Resideo added a very well-known name with sizable market share to their brand portfolio,” said Jennifer Kent, VP of Research, Parks Associates. “Brand recognition and trust are important in safety devices, so this enhances their smart home offering. They also added the retail relationships and deep expertise in a specific category.”

Parks Associates research indicates that the waning pandemic did not fully reverse the massive growth of telework the world experienced during 2020 and 2021.

Parks Associates research indicates that 16% of US internet households intend to buy an electric vehicle in the next 12 months, and that group includes many who don’t live in a single-family home where a charger can easily be installed in a garage.

“The expansion of public charging in apartment complexes and commercial parking garages presents an opportunity for restauranteurs, shop keepers, and property managers to add a recurring revenue source, while also better serving their customers, clients, and residents who will increasingly own EVs and have a need for charging while they work, eat, and shop,” Kent said.

From the article, "Acquisitions Drive Growth, Brand Equity For Smart Home Companies, says Parks Associates"  by TWICE STAFF.

Previously In The News

mHealth Still Missing the Comfort Zone for Chronic Care Patients

A report from digital health analyst Parks Associates indicates 27 percent of those surveyed with a chronic condition want a mobile health device that tracks their condition – yet significant numbers...

HBO Now And Starz Enter Top 5 In Ranking Of U.S. SVOD Services

In an update today of its ranking of subscription OTT services in the U.S., Parks Associates said HBO Now and Starz have entered the top five, trailing only streaming giants Netflix, Amazon and Hulu....

Starbucks has the most-used mobile payment app

Retailers and banks have their own mobile payment options. At least one research report from Parks Associates said that shoppers prefer mobile payment apps from retailers, and eMarketer noted that the...

Connected Cars Open Doors And IoT Devices

Parks Associates revealed that 27% of U.S. car owners would connected cars to communicate with the Internet-connected devices in their home, such as smart garage door openers and door sensors. Park...