Providing market intelligence for more than 35 years

In The News

Acquisitions Drive Growth, Brand Equity For Smart Home Companies, says Parks Associates

New Parks Associates research in the firm’s Smart Home Tracker found that smart home mainstays are strengthening their offerings by acquiring smaller companies with deep expertise.

Parks Associates’ Smart Home Tracker provides insights into the competitive landscape of the smart home market through analysis of key industries in the smart home space as well as market shifts and player announcements on an ongoing basis.

“By acquiring First Alert, Resideo added a very well-known name with sizable market share to their brand portfolio,” said Jennifer Kent, VP of Research, Parks Associates. “Brand recognition and trust are important in safety devices, so this enhances their smart home offering. They also added the retail relationships and deep expertise in a specific category.”

Parks Associates research indicates that the waning pandemic did not fully reverse the massive growth of telework the world experienced during 2020 and 2021.

Parks Associates research indicates that 16% of US internet households intend to buy an electric vehicle in the next 12 months, and that group includes many who don’t live in a single-family home where a charger can easily be installed in a garage.

“The expansion of public charging in apartment complexes and commercial parking garages presents an opportunity for restauranteurs, shop keepers, and property managers to add a recurring revenue source, while also better serving their customers, clients, and residents who will increasingly own EVs and have a need for charging while they work, eat, and shop,” Kent said.

From the article, "Acquisitions Drive Growth, Brand Equity For Smart Home Companies, says Parks Associates"  by TWICE STAFF.

Previously In The News

68% Of Smartphone Users Stream Music Daily

According to a new Parks Associates study, digital media usage varies based on OS brand and carrier. iPhone users consume more media than Android and other operating systems. T-Mobile and Sprint custo...

New Leaked iPhone 7 Photos: Dual Cameras, Smart Connector, No Home Button

According to research firm Parks Associates, one-third of Apple iPhone owners still have a model that is more than two years old, compared to 30% of Samsung phone owners. The arrival of a new Apple...

Facebook is developing a voice assistant, and it already has a home of its own

But Portal takes the social network off smartphones, which people typically use to access Facebook, and on to something larger — a smart display. People are expected to buy more than 64 million smart...

Digital Publishers Lost $41.4 Bn Due To Ad Blocking: Study

“Many content creators rely on advertising revenue to monetise video, especially as newly launched digital services seek revenue. As digital video viewership increases on all screens, use of ad-blocki...