The percentage of U.S. broadband households that use digital antennas in their homes increased to 20% near the end of 2017, up from 16% in early 2015, according to Parks Associates.
"Increasingly, consumers are cobbling together their own bundles of content sources. Digital antennas are experiencing a resurgence as consumers consider over-the-air TV and OTT video services as alternatives to pay TV," said Brett Sappington, senior director of research at Parks Associates, in a statement. "The percentage of 'Never' households (households that have never subscribed to pay-TV services) has held steady, and the percentage of households actually cutting the cord has increased between 2015 and 2017. Antennas are an affordable source for local channels to these households."
From the article "About 20% of U.S. broadband households get live TV through an antenna, Parks Associates says" by Ben Munson.
Parks Associates’ newly released report, Smart Smoke and CO Detectors: Market Assessment 2024 reveals smart smoke/CO detectors generated $771 million in revenue in the U.S. in 2023, with growth projec...
Parks Associates’ Smart Home Dashboard, quarterly consumer research featuring surveys of US internet households, finds 45 per cent of US internet households have at least one smart home device and 18...
At NAB Show today, Parks Associates released new research, The Viewer Journey: Navigating Streaming Options, revealing U.S. Internet households now consume 43.5 hours of video per week on average acro...
While at Quickplay, Drake was named a Top Leader in Technology by Parks Associates and he helped the firm earn the distinction of being named a Google Media Industry Partner of the Year for two consec...
