Parks Associates just yesterday (Jan. 18) releaesed market research that lends further evidence of the challenges incumbent pay-TV providers face from competing OTT services.
Parks determined that the share of “antenna-only” TV households with broadband connections has reached 15 percent. Coincidentally, Parks found that the share of pay-TV subscriptions had declined and Internet-only video subscriptions had increased.
From the article "ABI: Pay-TV Provider OTT Will Fuel $7 Billion Live Linear OTT Market By 2021" by Andrew Burger.
According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...
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Pay-TV services are showing their age as subscribership continues to fall, leading to a projected 76.7 million subscriber decrease by 2024, according to a report by Parks Associates. This drop wou...
