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April 26, 2016
Earlier this week, a report from Parks Associates found that while 76 percent of caregivers in US broadband households own a smartphone, just 40 percent of this group use an app to help them with caregiving tasks. Parks explained that the low adoption of caregiving apps was in part because of the age distribution of caregivers. Some 27 percent of caregivers are aged 45 to 54 and just 16 percent of caregivers in this age group are also app users.
From the article "AARP: 71 Percent Of Caregivers Want To Use Caregiver-Focused Technology" byAditi Pai.
“We need to look at problems in the home from a holistic perspective and realize it is the value of all these devices working together that will drive adoption of the smart home,” EVRYTHNG senior vice...
The number of U.S. broadband households subscribing to two or more OTT services has more than doubled since 2014, according to a new study by streaming media tracker Parks Associates. Nearly half — 4...
Nearly a quarter (23%) of Millennial heads of household are OTT only households, higher than the national average of 15% among all U.S broadband households. Parks Associates analysts also note that...
With more of us now using streaming video services during the COVID-19 pandemic—about three-quarters of all U.S. households subscribe to at least one streaming service, according to research from Park...
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