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April 26, 2016
Earlier this week, a report from Parks Associates found that while 76 percent of caregivers in US broadband households own a smartphone, just 40 percent of this group use an app to help them with caregiving tasks. Parks explained that the low adoption of caregiving apps was in part because of the age distribution of caregivers. Some 27 percent of caregivers are aged 45 to 54 and just 16 percent of caregivers in this age group are also app users.
From the article "AARP: 71 Percent Of Caregivers Want To Use Caregiver-Focused Technology" byAditi Pai.
Smartphone owners spend more time per day listening to music on their device compared to other major entertainment activities, says Parks Associate. Their research notes 68% of smartphone owners li...
Mobile payment apps have gotten off to a slow start and there have been conflicting analyses of their market potential. For instance, customer use of digital wallets stalled in the past year because t...
The number of U.S. broadband households subscribing to two or more OTT services has more than doubled since 2014, according to a new study by streaming media tracker Parks Associates. Nearly half — 4...
Smart-home technology is building quickly to a multi-billion-dollar business in Western Europe, say market researchers at Parks Associates, and the Malvern-based "Internet of Things" platform develope...
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