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April 26, 2016
Earlier this week, a report from Parks Associates found that while 76 percent of caregivers in US broadband households own a smartphone, just 40 percent of this group use an app to help them with caregiving tasks. Parks explained that the low adoption of caregiving apps was in part because of the age distribution of caregivers. Some 27 percent of caregivers are aged 45 to 54 and just 16 percent of caregivers in this age group are also app users.
From the article "AARP: 71 Percent Of Caregivers Want To Use Caregiver-Focused Technology" byAditi Pai.
According to the latest U.S. smartphone market share numbers from Parks Associates, Apple is still well in the lead compared to competing manufacturers, holding a beefy 40% of the smartphone market. B...
A new report from Parks Associates says that 32% of people who own smart tags say they use the device to track another person’s location without that person even knowing they’re being tracked. “The...
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New research by streaming tracker Parks Associates predicts the amount of revenue lost to piracy and password sharing will increase 38% to $12.5 billion over the next five years. While it is seldom...
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