Whether it was talking with Tom Kerber, director of research for Parks Associates, who shared some very interesting research the firm is doing, or chatting with industry professionals including Jeff Lyman, chief marketing officer for Vivint, John Loud, president, Loud Security, John Cerasoula, president/CEO, ADS Security, and Matthew Zartman, consumer marketing senior manager at Alarm.com, I am already finding that the industry is made up of people with diverse backgrounds, comprehensive experience and expertise in their areas, and not least of all, colorful personalities.
From the article "A Warm Welcome …" by Paul Ragusa.
Last week, we ran a story about a recent Parks Associates study concerning the rising interests in smart video doorbell installations. Now, Parks Associates has released a new white paper – sponsor...
Revenue from sports streaming and cable subscriptions in the US is expected to increase from $13.1 billion last year to $22.6 billion by 2027, according to intelligence firm Parks Associates. From...
Over the last few years, monthly spending on streaming subscriptions has declined 25% from $90 in 2021 to $73 in 2023, according to data from Parks Associates. Increasingly, viewers are opting for ad-...
Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates, says that consumers expect Uber-like experiences where technology is built in the experience and works....
