Whether it was talking with Tom Kerber, director of research for Parks Associates, who shared some very interesting research the firm is doing, or chatting with industry professionals including Jeff Lyman, chief marketing officer for Vivint, John Loud, president, Loud Security, John Cerasoula, president/CEO, ADS Security, and Matthew Zartman, consumer marketing senior manager at Alarm.com, I am already finding that the industry is made up of people with diverse backgrounds, comprehensive experience and expertise in their areas, and not least of all, colorful personalities.
From the article "A Warm Welcome …" by Paul Ragusa.
A recent report from Parks Associates found 66% of customers subscribing to an FWA service from a wireless operator “consider their plans to be at a fair or good price.” This was a significantly highe...
A study by Parks Associates revealed that 59 per cent of OTT subscribers favour bundled services, combining OTT with other home subscriptions. Such bundles offer simplicity, value, and convenience, al...
Amazon’s Prime Video has now overtaken Netflix as the most-subscribed-to streaming service in the United States, according to data from the research firm Parks Associates. From the article, "The St...
A research study by Parks Associates evaluated insurance opportunities in smart homes and found that 33% of U.S. households with internet would switch their homeowners or renters insurance provider to...
