Whether it was talking with Tom Kerber, director of research for Parks Associates, who shared some very interesting research the firm is doing, or chatting with industry professionals including Jeff Lyman, chief marketing officer for Vivint, John Loud, president, Loud Security, John Cerasoula, president/CEO, ADS Security, and Matthew Zartman, consumer marketing senior manager at Alarm.com, I am already finding that the industry is made up of people with diverse backgrounds, comprehensive experience and expertise in their areas, and not least of all, colorful personalities.
From the article "A Warm Welcome …" by Paul Ragusa.
The majority of consumer electronics (CE) buyers, 71%, only consider one brand when shopping, according to new consumer research from Parks Associates. In some categories the numbers are even more ove...
Smart locks contribute enhanced convenience as well as increased security, two of the principal driving factors in any smart device sales. In fact, a recent Parks Associates study found that 45% of sm...
Why are integrators important to Amazon? Quigley calls custom integrators “the new architects” of the smart home. He cites data from Parks Associates that even though 60 percent of consumers say th...
More than 60% of installing dealers now report that DIY systems are biting into demand for their services, according to the fifth annual Residential Security Market Report (2018) from the research fir...
