Whether it was talking with Tom Kerber, director of research for Parks Associates, who shared some very interesting research the firm is doing, or chatting with industry professionals including Jeff Lyman, chief marketing officer for Vivint, John Loud, president, Loud Security, John Cerasoula, president/CEO, ADS Security, and Matthew Zartman, consumer marketing senior manager at Alarm.com, I am already finding that the industry is made up of people with diverse backgrounds, comprehensive experience and expertise in their areas, and not least of all, colorful personalities.
From the article "A Warm Welcome …" by Paul Ragusa.
New Parks Associates consumer data finds entertainment services lead the subscription economy for U.S. internet households, including 89% subscribing to a streaming video service, 32% subscribing to a...
During the April NAB Show 2024, Parks Associates said its research found that half of U.S. video-viewing households now watch FAST channels on a regular basis. From the Media Play News article, "FA...
In a recent column on StreamTV Insider, Parks Associates Director Eric Sorensen noted that “telcos are pursuing aggressive options with streaming in order to keep the pay TV business operating for as...
Parks Associates, in partnership with Bango, has released its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry...
