“Overall OTT video usage in the UK favours broadcasters,” said the Parks Director, Research, and Connected Consumer in Europe report author Brett Sappington. “The most popular OTT video sources in the UK include BBC’s iPlayer, ITV Player, All4, and Demand5 – all catch-up or on-demand offerings from broadcasters. New OTT video market entrants, especially those with paid services, will have to provide unique value in order to make substantial gains. However, the demand for interesting content is strong enough that there are market opportunities for new OTT video players. Nearly 20% of UK broadband households have recently used a Netflix service, despite the free OTT catch-up options.”
From the article "A Third Of UK Broadband Households Have An OTT Subscription" by rapidtvnews.com.
Caring for sick or aging loved ones is a big job. Keeping up with medication schedules, communicating with healthcare providers, learning about disease management, helping with day-to-day tasks — it c...
In the last 12 months about 19% of US broadband households or about one in 5 households have cancelled a OTT service like Netflix. At the end of 2015, 20% of U.S. broadband households had cancelled at...
Before news broke Friday that AT&T has stopped bleeding TV customers, Parks Associates tried to put a finger on what sort of subscriber numbers for the company’s new streaming TV service would warrant...
The margins between households who subscribe to traditional TV and those opting to cut the cord continue to widen, according to new research from Parks Associates. The number of households adopting st...
