Netflix, at least publicly, isn’t concerned about account sharing. CEO Reed Hastings called it “a positive thing” at the Consumer Electronics Show in January. Hastings argued that many of the “moochers”—most of whom are young people—go on to become paying subscribers once they get older and have money of their own to spend.
A recent report by Parks Associates estimated that the streaming video industry loses $500 million a year to mooching. Netflix declined to comment.
From the article "A Third Of Netflix Watchers In The US Don’t Pay For Netflix" by Adam Epstein.
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The survey was conducted online by Parks Associates on behalf of Coldwell Banker within the United States from 6-9 June, 2016 through a third party via its omnibus product. The survey was conducted am...
